Review Merculet Project

OVERVIEW PROJECT

One of the principles the core of the global economy is the scarce. We face the situation scarce of every activities, you want to go out but you did't finished business or you want to go to shopping but not enough money ...

Over the years, the explosion of era information technology has lead to scarce of attention when there are too many things your attention, advertising watching movies, new status of Facebook friends, email from colleagues

Economist Herbert Simon, Nobel Prize for economic 1978, said: "The boogers off of information to pull in scarcity of something, what information has become operational.That's the attention of the adoption" He also said one of the error biggest of business is to build management system information focus on what in the scarce of information than the scarcity of the attention.

From the perspective of some economists. Attention is a scarce commodity that can not be counted; it is not available for exchange . it's must be produced.

to come out into society of technology blockchain, project ICO Merculet is the first project provides platform management scarcity of attention, allow valuation, buying and selling exchange attention by token turns attention, packaged, sold to business and reward to users and creator content

The Main Components Of Merculet

User Attention Evaluation (UAV):

The first component of this project is the User Attention Evaluation. This will be used to measure the value of the attention a user provides. This evaluation will go hand in hand with a reward point system.

User Attention Tokens (UAT):

The other component is the User Attention Tokens. These are the tokens designated for every entrepreneur. The UAT will be used to anchor the basic MVP, which will enable the value exchange and synergy between entrepreneurs.

Open Content Platform

The third component is the Open Content Platform, which is based on a consensus mechanism. It is powered by tokens and will also be the source of user attention. This encourages all users in the platform to promote the virtuous cycle.

Merculet has already defined partnerships with some partners for business practice such as Solo Ads, which is a company with years of overseas traffic operation experience and the commercialization of ads. The company already has a working product matrix, MagicWindow. They have many years of experience offering smart content distribution services to business people. Merculet has also partnered with Elex, which had years of experience in the overseas game distribution market.

Ecosystem Merculet

Economic model of Merculet rotated around 4 object the business, users, creator content and advertisers. Currency electronic platform released co MVP

.User: users view, like, share, use app the platform open content platform will be written to network blockchain. Then the attention of each user will be measured and pay a fee by the interaction-based MVP

.Business: Business use MVP to create money on their own currency of their platform UAT, using it to paid for users, currency can only use exchange for the platform

.Advertiser: provide services related to advertising such as banner ads ... accept payment by MVP.

.Content creator: Allows individuals and organizations to create high quality content such as videos, translations ... and receive payments via MVP.

ROADMAP

ICO DETAILS

.Symbol:MVP

.Type: ERC 20

.Hardcap: 31000 ETH

.ICO 1 ETH = 87500 MVP (presale bonus with 20% bonus)

.Total supply: $ 10 billion

.Distribution: 35% for development funds, 15% for marketing, 30% for ICO, 20% for development teams and consultants.

DEVELOP TEAM

Overall, the 10-member development team has a wealth of experience from large companies such as HP, EMC, SAP. Some of the prominent members in the development team

.Ivan Jiang, project lead, led by Hewlett-Packard HP China, HP Silicon Valley, SAP chief engineer, SAP Cloud acceleration

.Shen Jun Zhang, 12 years + experience in IT industry, served globally renowned technology companies such as HP, SAP, EMC, etc., engaged in large-scale enterprise-class data management and SaaS platform research and development,

As the R&D Director of AdMaster, responsible for R&D of multiple product line, leaded the team to design and implement the first version SDK of China Mobile Marketing Association (CMMA).

As the CTO of Magic Window, leaded the tem to design and implement the enterprise deep linking service (mLink) and intelligent content distribution platform (mContent), ensuring the salability of the distributed system which could handle more than 10 billions requests every day.

Long-term focus on the governance of distributed systems, performance, distributed ledger, blockchain economy.

.Jerry Gao:With over 10 years’ experience in Interface design, interaction design and Internet and mobile product design;

Independent deliver e-commerce system and large scale data management system to P&G, Shanghai GM;

Leader of AdMaster e-commerce product line;

Advisor of big data product and leader of ads transaction system for Vivaki Data

Solution;

Specialized in agile development for prototype design and product development

Rich Experience in the advertising industry, marketing industry and e-

commerce industry;

Besides, the project was advised by a group of influential thinkers in the blockchain sector including Professor Zhang (Stanford University professor, chairman of the DanHua Investment Fund), Shen Bo (co-founder of Bitshares and head fund from Fenbushi Capital), Roger Lim (NEO Fund Manager, Selfkey Adviser, Qlink, Buzelle). The project is invested by many large investment funds such as Fenbushi, Dfund, DHVC ...

PROJECT EVALUATION

Advantages of the project

.Attention in the resource scarce, need for management , project is Merculet the first project, provide the permission manager attention allows valuation, buying and selling exchange attention by token turns attention, packaging, sold to business and reward for users and create content.

.The project focuses on potential markets as content marketing trends are gradually turning to attention marketing.

.The advisory team has a wealth of experience in the field of online marketing, blockchain technology. Especially the influential thinkers in the field of electronic money such as Shen Bo (co-founder of Bitshares and investment fund Fenbushi Capital), Roger Lim (NEO Fund Manager, Selfkey Adviser, Qlink, Buzelle).

.The project has a clear development path. Call a moderate amount of money without too much bonus during the presale period, which will avoid post-ICO discharge.

CONCLUDE

Project ICO Merculet is a nice idea project with a strong team. Get support from big investment funds. This is a good project in the second quarter 2018

Website: http://merculet.io/

Telegram: https://t.me/Merculet

Medium: https://medium.com/merculet

Whitepaper : http://merculet.io/static/pdf/Merculet_Whitepaper_V0324b-EN.pdf

Link Bitcointalk profile : https://bitcointalk.org/index.php?action=profile;u=1171799