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6 Advantages of Email Marketing

What is Email Marketing and How does it Work?

Resource:https://mailchimp.com/marketing-glossary/email-marketing/#:~:text=Email%20marketing%20is%20a%20form,also%20be%20anything%20in%20between.

Email marketing is a form of marketing where one uses commercial emails to build relationships and sell products or services to their audience.

Although email marketing has been around for a long time, it continues to generate an impressive return on investment for thousands of marketers around the world. Making it one of the most effective digital channels.

What are the 6 advantages of email marketing? Resource:https://aspireinternetdesign.com/email-marketing/6-benefits-of-email-marketing/

Before you decide to invest in email marketing, it’s worth learning about its advantages. These are 6 of the main benefits that make email marketing the perfect choice for your digital marketing activities.

1. Strengthen Relationships, Loyalty & Trust

Email marketing is a great way to build one-on-one relationships with current and potential customers. By creating well-written and engaging newsletters and emails, readers get to know, like, and trust you and your company. And, consumers buy from companies they trust.

2. Increase Brand Awareness & Stay Top of Mind

Each time an email is sent to consumers, awareness of your company, products, and services is reinforced. This helps to keep your company’s name top of mind when it comes time to make a purchase.

3. Segmentation

With email marketing, lists of each market segment based on demographics, interest, past behavior, etc. can be created, enabling you to craft a marketing message that speaks directly to each target audience. This is a highly effective marketing tactic that helps your marketing message resonate strongly with each segment.

4. Low Cost & Good ROI

Compared to other marketing channels, email marketing costs very little. For every $1 spent, $44.25 is the average return on email marketing investment.

5. Easy to Use

Setting up an email campaign is relatively easy. Three of our favorite email marketing service providers are GetResponce Constant Contact and Mail Chimp. To stand out, instead of using a pre-made template, having an email template custom designed for your business that matches your company’s brand can be even more effective.

6. Easy to Measure

For each email sent, metrics and reports are provided that show open rates, click-through rates, bounce rates, and conversion rates. This information is key to understanding what is working and what needs to be improved upon.

What’s the average email marketing ROI? Resource:https://blogs.constantcontact.com/what-is-the-roi-of-email-marketing/

According to a 2021 study by DMA, email marketing’s return on investment is 38:1 on average. Statistically, if you invest $1 in your email marketing activities, you’ll get $38 in return.

Of course, this is not a fixed number – it’s an average. The return of investment in your company will depend on various factors, e.g.:

size and quality of your email list
content relevance
design and copy
call to action (is it clear and persuasive?)

One of the biggest advantages of email marketing is that you can track performance and present data to prove the ROI. This is especially important if you don’t have extensive marketing budgets and every decision you make needs to be data-driven.

How to measure email marketing ROI? Usually, it’s easy to calculate the return on investment in your email marketing activities. All you need to do is track total revenue and divide it by the total spending.

Here’s an example, let’s say you’ve generated $100 in sales and invested $30 in the email marketing campaign. You’ll measure your campaign ROI as follows:

That’s a simple way to prove your success and get more budget for future campaigns. Naturally, this equation will become more complex if you include other costs like your staff’s time or the cost of producing the goods you’re selling.

Choosing the best email marketing service provider. Resource:https://www.sendinblue.com/blog/best-email-marketing-services/

Before we go into the exact process of setting up a successful email marketing campaign let’s spend a few moments talking about email marketing services and whether you even need one in the first place.

So do you need an email marketing software provider?

In short no.

In theory, you could do all the individual activities like setting up your signup forms, designing email templates, segmenting your audience, and even sending your emails all by yourself without using any email marketing services.

However, this process would be both resource- and time-consuming. Plus, there are many technical aspects of email marketing that most marketers don’t even know about. Like how to design your email templates so that they render well on various devices and email clients. Or how to manage bounces or spam complaints and not get penalized by spam filters.

The good news is that most popular email marketing services come packed with great tools and teams of in-house experts that’ll help you launch your marketing emails with ease and confidence.

So let’s now review three popular email marketing software providers on the market and what they offer.

GetResponse

Like other similar tools, GetResponse started as a pure email marketing service over 20 years ago and evolved into an all-in-one marketing solution.

In addition, it’ll also let you build a website for your business, talk to your audience via live chats, organize webinars, send transactional emails, launch web push notifications, or even reach your contacts via SMS.

Key features:

- A free plan that’ll let you get started with email marketing
- Email marketing and email automation to help you create and send emails
- Signup forms, websites, and landing pages to help you build an online presence and grow your list
- Live chats, web push notifications, and SMS to help you reach your audience through other channels
- Transactional emails if you’re an eCommerce that wants everything under one roof
- Conversion funnels if you want to sell digital products and create sales funnels

Pricing

GetResponse offers a free plan that lets you store up to 500 contacts and gives you access to its essential email marketing features along with the website builder, landing page creators, and signup forms.

The paid plans are based on the size of your email list and the features you want to use.

- Basic: starts at $15 per month for an email list of up to 1,000 subscribers.
- Plus: starts at $49 per month for an email list of up to 1,000 subscribers.
- Professional: starts at $99 per month for an email list of up to 1,000 subscribers.

Max: custom pricing available for transactional emails, migrations, dedicated support, and more.

In its free plan, GetResponse also gives you limited-time access to its premium features, so you can not only build your website, collect emails, and send newsletters but also try marketing automation, webinars, or live chat.

Mailchimp

Mailchimp is probably the most known tool out there. And much like GetResponse, it started as an email marketing service and developed into a solution that packs many more tools small business owners will find useful

The biggest critique regarding this tool is that it’s great for the start, but once your list and needs grow, it’s no longer cost-effective. The free plan is also a bit limited and doesn’t let you do the basic actions like scheduling email send-outs or getting help from the customer support team.

Key features

- Email marketing and automation that’ll help you send emails
- Ready-made integrations that’ll simplify your work with other marketing tools
- Free account that’ll help you get started if you don’t have a budget

Pricing

Mailchimp offers a free email marketing service for those who are new to email marketing and don’t yet have an email list.

Here’s how their paid plans are structured:

- Essentials: $9.99 per month for up to 500 contacts
- Standard: $14.99 per month for up to 500 contacts
- Premium: $299 per month for up to 10,000 contacts
- You can also pay-as-you-go using an email credits plan.

Constant Contact

Constant Contact is another popular email marketing service you probably have heard about.

Although many small businesses rely on Constant Contact in their daily activities, some of the reviews we’ve seen mention that the platform’s slightly lagging behind its competitors and is less cost-effective than other platforms.

Key features:

- Email marketing and email automation features that’ll help you send email campaigns
- Contact segmentation and filtering that’ll help you target your audience better
- Signup forms and websites that’ll help you grow your list

Pricing

Constant Contact operates two pricing tiers for its email newsletter software and like other tools, its pricing is based mostly on the size of your email list.

- Email: 0-500 contacts for $20 per month with unlimited sends
- Email Plus: 0-500 contacts for $45 per month with unlimited sends

They also offer a month-long free trial period but you’ll need to provide your credit card details to get started. Also, your subscription will automatically renew as soon as the trial period ends, so you’ll need to cancel your subscription manually to not get charged.

Conclusion Now that you’ve learned the foundations of email marketing it’s time for you to act.

If you feel you’re ready to start running effective email programs – to build and segment high-quality lists, design high-converting email templates, continuously test and optimize your campaigns – I wish you all good luck, have fun and, have a nice day!

Please also visit our other blogs. As always, Many Thanks!

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