Project Equinox is about creating a platform for social network-style interactions in augmented reality. It's a futuristic idea whose time has finally come. We're living in the second decade of the 21st century, and while we don't have flying cars and androids walking around, we are more connected and surrounded by more computing power than ever before. It's time to make the future we live in - well, more futuristic.

As we see it, augmented reality is a technology which promises richer interaction with the real world, and should be consumed in our actual environments - in the streets, campuses, resorts, even indoors - where it can enable new interfaces between ourselves and the technological world we created. The "augmented" part says a lot: it doesn't replace the context of our daily lives but adds to it.

You go to the park, and with your mobile phone scan for content left there by your friends. It could be in the form of messages like "the cherry blossoms are incredibly fragrant around this corner", it could be their selfies, 2D or 3D artwork, or even Minecraft-like virtual buildings. Then you switch to an AR group which runs a daily geocaching game, which gives you hints to visit 5 physical locations in your neighbourhood which have virtual content (it could be anything from verses of a poem, or digital downloadable content) in a particular order to get an achievement badge and prize coins. Then you go downtown for lunch and switch to a food & drinks Equinox group which shows you lunchtime specials around you and allows you to interact with other guests. To get some post-lunch exercise, you switch to an Equinox group which is running a "capture the flag" game and you try to maintain your team's presence in the block, which gives you the award of removing the opponent's team's virtual graffiti and adding your own. You pass by a particular location which is used by a famous AR artist and take a look at what he's done last night. You like what you see and you tip him a few coins near an extravagant virtual art installation which is actually a smart contract. In the evening, you remember your friend's birthday and decide to set a huge floating virtual graffiti over her apartment building saying, "Happy birthday, Susan, with love...". She'll be surprised when she gets a notification that new virtual content was created near her by some of her friends. It's a future with Blade Runner aesthetics, in AR/VR.

And we can make it possible.

Read our white paper. Join us on Facebook, Instagram and LinkedIn. We are currently working on a Proof-of-concept prototype which will demonstrate the most important aspects of the user interface, from which we will gather feedback on how to tweak the ideas into a polished product.