For a mobile app to be a great hit, not just clicks, reviews, ratings or calculating app downloads is all that required, it's important that the app’s key value is well understood, too by its users. As businesses and brands are showing interest in developing their own business app to increase the business presence and meet user’s requirements, it’s equally important to create an engaging user experience between among its users. So if you want to make your app successful, you need to rightly measure the correct metrics and rightly optimize your apps to achieve your goals and target right audiences. Let’s take a look at the top 5 metrics to properly measure user engagement:

1. Downloads

The very first and requisite feature for measuring any app’s success is the number of downloads. This is one of the crucial factors from the marketing perspective, too because it helps in properly evaluating and measuring the effectiveness of the marketing efforts and advertising networks.

2. Number of users

By tracking users for your mobile app, you can build better user engagement, including launching successful campaigns, tracking end-user’s specific behavior and target segmenting of the audiences.

3. Active app users

Active users are a crucial key metrics that are used to properly measure the user engagement. The active user metric is entirely different from app installation and download metric because it checks if users are actually using the app regularly or they have just downloaded it.

4. Session Interval & Length

Session interval and Session Length is time calculated between different intervals and time user spends on using the app. These are the factors that certainly quantify the user’s retention, and also give the direct suggestions for improvements.

7. Screen flow

A screen flow analysis can be used to properly manage and track total number of visits for every screen, exits by the screen and the navigation flow between the screens.

8. Retention

User retention is a key metric to properly measure the user engagement. As it shows how many users are using the app again and again.

9. Conversion Rate

It helps in calculating the conversion rate at every step in the funneled data and knowing where the users are dropping off.

10. Lifetime value (LTV)

It is a key metric to measure user engagement because it shows the revenue metric and helps the user in properly checking the monetization.

So, proper optimization and measurement of the correct engagement metrics are the key attain users.

If you are looking to know more about monetization strategies and how to properly measure the user’s engagement or how to make your app better, drop-us inline at sales@brainmobi.com.

Being the leading mobile app development company, we at BrainMobi is helping brands and business in meeting their business expectations and goals. Since inception, we have focused on creating the business-centric and revenue-generating app that is helping brands in meeting their business objectives and expectations. Our teams of mobility experts are working day-in and day-out to help business and brands in reaching newer heights.