Personal branding is the process of developing a mark that is created around your name and your career. This kind of mark is unique and largely expresses and communicates your skills, ideas, experience and core values. Your personal brand is all about who you are and what you have to offer.

Building a personal brand entails your mission, vision, the way you market it and your values.

The term is thought to have been first used and discussed in a 1997 article by Tom Peters (source: Wikipedia). Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer of the brand called You.”

“The good news -- and it is largely good news -- is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.” ---- Tom Peters, 1997

The process of developing a personal brand begins by analysing your current position, by asking yourself few questions:

What Is your vision of the world?

What Is your purpose?

What your values and passions, top goals?

Developing A successful brand begins with a successful brand identity analysis. How do you see yourself. Use the SWOT assessment and as way of analysing your current position.

- What are your strengths and skills?

- What are your values?

- What are your weaknesses?

- What are your opportunities? Threats?

Your Value Proposition

The statement of functional, emotional and self-expressive benefits delivered by a brand that value to a customer. This entails the benefits and values you provide to others. What makes you stand out. Define these benefits before establishing your brand position, that is, what makes you different and special. It is actively communicated to the target audience and demonstrates the advantage over competing brands.