The media and entertainment industry is expanding at a very significant rate. The internet is evolving and mobile technology is reaching even the far ends of the planet. These are some of the reasons why every content creator needs to know about innovations that can enable the maximization of opportunities present within the industry.

As at 2018, 3.6 billion people, representing about 49% of the total world population were able to use the internet. Among this population, 89% of the data that they spend is expected to be consumed by video and audio content.

According to data from PwC, the media and entertainment industry, whose total revenue in 2017 stood at $666.9 billion is expected to generate up to $792.3 billion in 2022. This represents a 3.5% rate of increase in CAGR.

To a large extent, it is the quest for a share of this revenue stream that has given rise to the kind of structure that content creators find themselves in today. Stakeholders around the industry seem to revolve around a certain few who determine how value is distributed within the media content industry.

How Technology is Satisfying the Needs of Content Creators

As technology evolves, various kinds of additional innovations erupt around the internet. Blue Baikal has created an ideal solution around the media and entertainment industry that offers every content creator and participant the opportunity to achieve true balance in terms of effort and reward.

The benefits that surround this newly created ecosystem exposes the huge potentials that exist within the industry and provides a well structured system for everyone who plays a key role to be rewarded adequately. It also encourages content creators to be more forward and intuitive in their approach without the kind of inhibitions that they have so far been confronted with.

The expansive mode of operation, and the extended opportunities that are made available by this flexible ecosystem gives us a reason why every content creator needs to know about Blue Baikal.

Ahead of blockchain technology, mobile technology has introduced some kind of independence and decentralization into the media and entertainment industry. Only that at this level, this introduction more directly affects the consumers themselves.

The fact that anyone with a smartphone today can determine to a large extent what and how he consume content on the internet is gradually but definitely changing how the industry functions.

As a medium of engagement with digital content, mobile technology stands out as the channel employed by most consumers. The average time per day by users is 3.3 hours a day. This is higher than the desktop/laptop engagement time of 2.1 hours a day.

Content streaming is sweeping across the industry like an avalanche, taking over the traditional TV and other kinds of media consumption systems. A typical example is found in Netflix which is finding encroachment even in developing countries where internet quality is yet just manageable and expensive. What will then happen when infrastructure improves and internet bundles become more affordable.

These are the infrastructure upon which Blue Baikal has been built, which is then powered by the robust supply chain protocol that is enabled by blockchain technology.

Every content creator needs to know how their products are not only distributed, but also consumed and appraised in a transparent system that is free from manipulation and distrust.

What Every Content Creator Should Know

Several benefits of the new process that is being introduced by Blue Baikal will make it possible for every content creator to achieve their ultimate goal towards reaching out to their audience. Some of the benefits revolve around the following concepts:

Content creators can execute crowdfunding exercises on the Blue Baikal platform in order to raise capital for projects which they embark upon. This comes as a relief to small and independent content creators who find it difficult to break into the big league.

Most of these ones have before now either swallowed their ideas in discouragement, or given them up for just peanuts to distributors who then make the most of such products. Others who have dared to launch on their own have most of the time ended up in losses and discouragement because of the current market structure which favours just a selected few.

Content creators that know about Blue Baikal will understand that accessibility to the market comes to them expressly through the services of influencers that are resident on the platform. The influencer services on the platform comes in a transparent format where every participant is clear about the processes and implications.

This is a far cry from the opaque nature of services provided by the present day marketing and distribution companies whose activities aren’t open for public scrutiny. The inflation of numbers by ad services and the uncertainty of actual conversions obtainable in the existing structure becomes extinct with Blue Baikal in the picture. Trackable distribution and monitored marketing exercise becomes easily achievable and adequately rewarded.

With a trackable system of distribution, every content creator on Blue Baikal is assured of the elimination of threats by illegal content distributors and pirates. Consumers receive content directly from source, and are able to give measurable feedback which is useful for the content creator in measuring the performance of a given product.

This is a total turnaround from current systems that enable unpermitted streaming and sharing of content at the expense of the efforts of everyone involved in the production of such.

Blue Baikal — For Investment and Distribution

As a general goal, Blue Baikal’s aim is to utilize blockchain in investment and circulation of content within the media and entertainment industry. Every content creator on Blue Baikal needs to also know that what they are providing is an investment opportunity in a decentralized ecosystem.

When projects are put up for crowdfunding exercises, willing investors will be free to contribute towards such projects while holding back tokens as a stake on the project. This serves as a direct investment that is expected to grow with the particular project and the platform as well.

These investors who are mostly participants on the platform, or consumers of media content also stand the chance of earning direct benefits by participating in reviews and promotion of content on the platform.

Entertainment holds an important place in our daily lives. Be it for education, leisure, recreation or even emotional purposes, every single individual finds a way to consume entertainment on a daily basis.

Digital content is a trend that is overwhelming the whole world as a result of the development of cyberspace. If you are a content creator, finding how to align properly with the evolving trend is of paramount importance for any kind of success in the near future.

Considering both the social and economic value that the industry provides for humankind, innovations like Blue Baikal appear to harmonize the industry and provide sustainable systems that are all inclusive and accommodating to all.

It is therefore the duty of every content creator to understand the working protocol of such a system and find the most appropriate means of positioning themselves both for effective service delivery, and adequate value extraction.

※ Our project introduction : https://www.bluebaikal.io
※ Our alpha version (Steem Based) : https://www.bluebaikal.com/